Mikol Graves /mē′kəl grāvz/

Introduction

The most effective products are gratifying to use because each one serves its purpose beautifully, efficiently, and intentionally.

But forging a great user experience is rarely effortless; all projects require diligence, a healthy blend of talent, and the integrity to make difficult decisions with equanimity.

While everyone contributes their own skills and experience, the best teams develop a keen, shared interest in who their users are, what their users value, and what their users need.